Apple Named World's Most Valuable Brand for Fifth Consecutive Year


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apple named world's valuable brand in interbrand's 2017 best global brands ranking week, marking apple's fifth consecutive year in position.

apple's interbrand valuation 3 percent, coming in @ $184.15 billion beat out google ($141.7b), microsoft ($80b), coca-cola ($69.7b), amazon ($64.8b), , samsung ($59.3b). apple , google have held top 2 positions several years, microsoft's #3 position new , comes double-digit percent growth.

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though apple struggled first year-over-year revenue decline in 2016 due flagging iphone sales, company rebounded during first quarter of 2017 set new revenue records , has maintained sales pace throughout year.

apple not included in top 5 growing brands category, facebook (48 percent growth), amazon (29 percent), adobe (19 percent), adidas (17 percent), , starbucks (16 percent) leading list.

determine brand's cumulative value, interbrand considers financial performance of branded products products , services, role brand plays in influencing customer choice, , strength brand has command premium price.

along interbrand, several other companies offer brand rankings, forbes, , apple tops lists well.

article link: apple named world's valuable brand fifth consecutive year
 

this proves it. they're doomed.
 


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