Musical.ly's iPhone App Gets Redesign, Profile Videos, and Similar Video Suggestions

social video app musical.ly has been updated version 6.0.1 today, bringing few notable additions refresh overall design of app, new section suggests videos users might watch, , updates profile pages (via variety).

musical.ly, launched in 2014, rose in popularity focus on user-created lip-sync videos. app allows downloads pick library of songs -- sourced through apple music -- record, edit, , share short video app, , other social media sites.

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core concept remains, , users can upload profile video lasts 6 seconds represent when others visit profile on musical.ly. app has added twitter site users can share clips, coming in addition youtube , instagram.

musical.ly host large collection of videos 215 million users can browse , watch, spanning genres comedy, beauty, fashion, sports, vlogs, food, , animals. original short-form videos have been created through partnerships nbcuniversal, hearst, , viacom.

expansion of video platform side has led new video curating feature, called "similar musical.lys" in app's new update. changes effort expand app's user base beyond teenage-focused demographic, according musical.ly president alex hofmann, video recommendations aimed @ new users might download app watch videos, not have had use musical.ly's other social , video creation features.

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the no. 1 goal of new app design make "a wide range of content more accessible," hofmann said. new "similar musical.lys" section recommends videos similar videos you've watched using algorithm incorporates several factors, including computer-vision system tries determine video about.

"we want make personalization," hofmann said. "if comes in , they're 40-year-old guy watched basketball videos, value in same way comes in @ younger age."

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earlier year, apple partnered musical.ly provide apple music content song snippet options within musical.ly, , in exchange company agreed promote apple music within app. deal allowed apple music subscribers listen full songs directly within musical.ly, , expanded number of countries musical.ly available 30 120.

musical.ly available download ios app store free [direct link], on google play store.

article link: musical.ly's iphone app gets redesign, profile videos, , similar video suggestions

 

wondering how many macrumors readers use musical.ly, under target audience (younger girls) app massive right now!

 

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