Chinese Mobile Makers Set to Ride Wave of 'iPhone 8' Fever With All-Screen Models

china-based smartphone vendors set follow apple lockstep all-screen handset era competition in chinese smartphone market heats in second half of 2017 (via digitimes).

of media attention focused on imminent launch of apple's "iphone 8" edge-to-edge oled display september, rival mobile makers including huawei, xiaomi, , gionee have been quietly pushing ahead own all-screen alternatives.

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mi mix 2 concept benjamin geskin​

following successful comeback in chinese smartphone market in first half of 2017 after setback previous year, xiaomi plans further enhance position upcoming release of mi mix 2, according industry sources.

macrumors readers may recall company's first mi mix raised eyebrows in october 2016 bezel-free design, despite largely being considered "concept phone" rather mass market device. second-generation model aims change perception, xiaomi set boost supply in order grab more market share.

meanwhile, huawei has reportedly stepped purchases component suppliers since beginning of third quarter planned rollout of next-generation flagship model, huawei mate 10. device said feature 6-inch 18:9 (2:1) all-screen amoled display japan display.

elsewhere, gionee continue aggressive strategy - began release of world's first 4 camera (dual front , camera) phone, gionee 10 - rolling out all-screen models of flagship devices in time second half of 2017, according sources.

smaller mobile vendors have gotten in on act, japan-based sharp making return china's smartphone market launch of all-screen model, aquos s2, priced @ cny2,499 ($375), targeting mid-tier segment.

last year apple experienced first ever year-over-year decline in chinese smartphone market, company's phones continuing outpaced cheaper alternatives , iphone 7 failing kick frenzy among consumers compared previous launches, according analysts.

apple faced similar story @ beginning of current year. despite recording record results, apple's q1 2017 earnings call revealed revenue down 8 percent in china, ceo tim cook claimed half of decline down currency devaluation.

apple stands in fifth place in china's booming smartphone market, combined sales reached 131.6 million units in fourth quarter of 2016, accounting third of worldwide shipments.

remains seen whether iterative "s" cycle updates iphone 7 range due fall, combined appeal of premium alternative in form of so-called "iphone 8", boost success in these booming sino markets, typically dominated cheaper-priced, high-spec handsets.

article link: chinese mobile makers set ride wave of 'iphone 8' fever all-screen models

 

love how apple can set trend before releasing product, based on rumors. remember android wears before iwatch, , this.

 

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