Apple's Sizable Jump in Tablet Sales Wasn't Entirely Driven by New Lower-Priced 9.7-Inch iPad

apple reported sales of 11.4 million ipads in june quarter, increase of 15 percent compared year-ago quarter. ipad revenue up, 2 percent year on year, suggesting apple selling lot of new lower-priced 9.7-inch ipads, start @ $329 in united states.

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new report research firm strategy analytics, however, argues isn't entirely case. apple's average selling price ipads remained steady @ $435 in june quarter, down 1 dollar march quarter.

doesn't mean new 9.7-inch ipad, introduced in late march, isn't popular. faster a9 chip , brighter retina display ipad air 2 replaced, , less money ipad mini 4, tablet provides value few compromises customers @ low end.

mean more expensive ipad pro models sold enough offset addition of lower-priced ipad in apple's tablet lineup. apple launched new 10.5-inch , 12.9-inch ipad pro models @ worldwide developers conference, few weeks before end of june quarter.

"it's undeniable lower pricing on new ipad helped drive sales throughout june quarter, asps tell different story," said eric smith, senior analyst @ strategy analytics, speaking macrumors.

"asps steady last quarter, showing higher priced ipad pro models sold well, though new 12.9-inch , 10.5-inch models out less month in june quarter," added.

historical perspective, average selling price of ipads has typically been between $415 , $450 since 2015, although briefly rose $490 in year-ago quarter following launch of original 9.7-inch ipad pro.

wall street beat

apple's sales of 11.4 million ipads far exceeded analyst expectations. average wall street prediction approximately 9 million ipads sold, according wells fargo, analysts predicting low 7 million.

strategy analytics estimates apple took 26 percent share of global tablet market in june quarter, 21 percent in year-ago quarter. ipad remained world's best selling tablet, ahead of samsung tablets, maintained estimated 13 percent market share in quarter.

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chinese company huawei saw explosive 42 percent growth in quarter, estimated 3.2 million tablet shipments, according strategy analytics. apple, huawei, , amazon tablet makers experience growth in quarter, samsung, lenovo, , other vendors facing declines.

it's worth noting apple doesn't disclose ipad sales on model-by-model basis in quarterly earnings results.

given new 10.5-inch , 12.9-inch ipad pro models released towards end of june quarter, tablets should have more of impact on apple's tablet sales in fourth quarter. apple's 15 percent increase in ipad sales marked product category's first unit growth in 4 years.

see: idc's worldwide quarterly tablet tracker june quarter

article link: apple's sizable jump in tablet sales wasn't entirely driven new lower-priced 9.7-inch ipad

 

for me because ipad pro went, well, 'pro'. fro, hardware on new 2017 models, upcoming ios 11 release; more ready make ipad secondary machine , have no regrets - 12.9 256gb ipad pro. local web development on coda, photo editing on affinity photo, , quick mockups on adobe comp, ipad handles secondary machine workload next imac , have no need laptop.

 

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