iPhone Users in U.S. Predicted to Increase App Store Spending to $88/Year by 2020

average iphone user's spending on paid ios applications , in-app purchases in free-to-play apps increase 40 percent on next 3 years, according new forecast based on data gathered sensor tower. year 2020, iphone users based in united states spend more average of $88 per year on both paid "premium" apps , in-app purchases in free apps.

sensor tower used previous app-based spending reports predict how users spend on next 3 years. recently, in 2016 estimated average iphone user in u.s. spent $47 on apps, while 2017 on track increase number $63/year. afterwards, in 2018 average u.s.-based iphone user predicted spend $77/year on apps, , in 2019 sensor tower thinks number reach $88/year. represents 40 percent increase average user spending estimated 2017, , 86 percent increase 2016.

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u.s. iphone users spend average of $88 per year on premium apps , in-app purchases (iaps) 2020 according new forecast based on sensor tower store intelligence data. our projections place calendar year 2019 per-device revenue @ approximately 86 percent higher 2016 , 40 percent higher our forecasted average user spend in 2017.

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while gaming apps still dominate spending landscape in ios app store -- accounting "nearly 70 percent" of per-device revenue -- other categories forecasted increase in popularity well. includes entertainment, sensor tower expects overtake music second-largest category of per-device spending in 2017, because of subscriptions in apps netflix , hbo now.

specifically, in 2019 entertainment category projected account $8 of year's $88 average user app spending, increasing $2.80 in 2016. still won't anywhere near games, sensor tower anticipating popular category account as $60 of $88 spent average iphone user in 2019.

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in separate story posted bloomberg week, of reasoning behind steady increase in user spending on paid games , iaps can connected emerging technology being tested game developers. company based in tokyo, called silicon studio corp., has created piece of software uses deep-learning algorithms predict how long users play game, levels might beat, , how money might spend , on -- amassed "psychological profile of each player" aims "mold player behavior."

ultimate goal of software said developers maintain healthy ecosystem, encouraging spend lot of money keep doing so, while keeping non-spenders happy game. besides smartphone apps, massive multiplayer online game developers have approached silicon studio corp. interest in software, has been named "yokozuna data" after highest rank in sumo wrestling.

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even more important, technology lets game creators mold player behavior keep them hooked.

"game data perfect studying human behavior," said africa perianez, chief data scientist @ silicon studio , former nuclear physicist @ european nuclear research organization cern. "it's going change industry, change direction of personalized games."

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apple updated app store in ios 11, changing layout , user interface new tabs , editorialized content updates every day. apple, ios app store , other services consistently provide company yearly profit gains; in 2017 app store set new quarterly record in may, while services did same in august. past june, apple said developers have earned more $70 billion since app store first launched in 2008.

article link: iphone users in u.s. predicted increase app store spending $88/year 2020

 

what music streaming services spotify? feel more common means of spending money on app store / in-app purchases.

 

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