#bringbackapple


it sounds crazy, can literally remember first time saw ios close up. had android smart phone @ time, , housemate showed me text on iphone 3g. didn't mean to, so struck how beautiful ios had blurt, "wow, it's thing of beauty". lost on him. "is it?", replied.

when got iphone of own (4s) became avid convert. thing unbelievably flawless in every way. joy use. made me happy. perfect in ways *i* noticed. suppose in small way loved idea wasn't alone; there other people out there see finer details, too. piece of technology put me, , experience using it, first.

saw every detail, , loved it. small smoothness of screen orientation rotation sublime. had taken time make sure flawless, , noticed. os rock solid, smooth in did. made odd little limitations had (like not being able remove newsstand home screen, , being unable scroll , down web pages). didn't mind, because beautiful.

became evangelical. telling buy iphone. bought technophobe mum ipod, confident use it. tried dad use itunes music.

happily paid apple premium, , put limitations, because beauty (both visually , in actual user experience) brought me joy worth it. worth being able open 8 tabs in safari perfect, flawless experience. trusted in apple. made life easier.

ios7 happened.

what. the. f...?

couldn't believe it. kept waiting next update give me magic. magic gone, , felt heartbroken. right ios barely better android on google pixel. yes, there has been great improvements ios 7 onwards, it's no longer thing of beauty. really, isn't. , haven't told buy apple since ios 7 arrived.

in hindsight, jobs's focus on detail worked apple: create products goddamn beautiful turned aesthetes of society, people emotionally touched beauty in things, true evangelists them. there's reason there fanaticism in apple fans incomparable other company. struck deep inside of us.

ios new features, @ great expense of incredible, beautiful, flawless, user experience. , ios has glitchiness, , janikness, , ios 11, inconsistent design , glaring bugs, too. , notice. notice we're going backwards.

cook seems genuine guy, , him, apple coasting, , goodwill running out. if you're not going give me true beauty, why hell want tied ecosystem? doesn't @ apple see what's happening? can't @ apple see difference between ios <= 6 , ios >= 7?

please #bringbackapple before it's late! :(

https://bringbackapple.tumblr.com
 

exactly issues having. vague gobblygook. sorry, difference see ios has improved every iteration. hey, if don't it, there number of other great phones choose from. luck.
 


Forums Apple and Apple Services Apple, Inc and Tech Industry


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