Tim Cook Says 'Strong Demand' For 2016 MacBook Pro Helped Set New Mac Sales Record Last Quarter


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apple reported second quarter earnings results earlier week, , during subsequent conference call, ceo tim cook said mac revenue hit new march quarter record due "strong demand" latest macbook pro touch bar models, released in october 2016.

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apple sold 4.2 million macs in quarter, 4 percent 4 million sold in year-ago quarter, not break out sales on model-by-model basis. mac-related revenue totaled $5.8 billion, 14 percent 5.1 million in year-ago quarter, new all-time record in second quarter.

apple's record march quarter achieved despite lack of hardware updates macbook, macbook air, imac, mac pro, , mac mini in on 1 3 years depending on model. macbook pro mac apple updated in 2016, beyond making 8gb ram standard on 13-inch macbook air.

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2016 macbook pro faced fair share of criticism when launched. professional users disappointed removal of 2 or 4 thunderbolt 3 ports, while others faced battery life concerns , graphics issues addressed software updates.

fortunately, updates on horizon. last month, apple made rare move of pre-announcing it's working on new pro-focused imac models launch later year. it's working on new mac pro feature "modular" design, after admitting 2013 model has thermal constraints.

apple analyst ming-chi kuo of kgi securities said new 13-inch , 15-inch macbook pro models faster kaby lake processors enter mass production in june quarter. said new 12-inch macbook models enter production in spring, , high-end models supposedly have 16gb of ram.

kuo mentioned "15-inch macbook" include 32gb of ram , enter mass production in fourth quarter, starts in september. said model "the redesigned product year," , believes adopt desktop-class ram satisfy high-end users.

hardware references possible next-generation macbook pro models discovered in macos 10.12.4 in february. it's less if macbook air continue receive updates, or supplanted 12-inch macbook entirely, while apple said mac mini remains "important product" in lineup.

"we're investing aggressively in [the mac's] future, , excited innovation can bring platform," said cook.

article link: tim cook says 'strong demand' 2016 macbook pro helped set new mac sales record last quarter
 

i did not participate in numbers, did pick 2015 maxed out version after announcement.
 


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