Tim Cook Confirms Apple's Focus on Autonomous Driving Systems

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apple ceo tim cook has spoken bloomberg clarify first time company's intentions in automotive market, following several reports in recent months indicating company has put ambitions build car on back-burner.

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"we're focusing on autonomous systems," cook said in interview on bloomberg television. "it's core technology view important."

"we sort of see mother of ai projects," cook said in detailed comments date on apple's plans in car space. "it's 1 of difficult ai projects work on."

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cook has not been forthcoming in previous remarks when asked apple's car plans, choosing instead call automotive space "interesting" because of potential new technologies. recent rumors had converged around belief apple has refocused car project, reportedly involved more 1,000 engineers when began in 2014.

ballooning costs , change in management said have pushed apple's car strategy increasingly toward autonomous driving systems, leading dozens of employees involved in project being laid off part of internal "reboot".

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"there major disruption looming," cook told bloomberg, citing self-driving technology, electric vehicles , ride-hailing. "you've got kind of 3 vectors of change happening in same time frame. if you've driven electric car, it's marvelous experience. "

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cook's comments particularly timely, following indications apple's exclusive focus on self-driving technology has accelerated in recent months.

in april, company granted permit california dmv test self-driving vehicles on public roads, , rumored planning test self-driving car software platform in 3 2015 lexus rx450h suvs. suvs have already been spotted out on road fitted range of sensors , cameras.

apple thought have several teams working on different aspects of automotive software. in canada, team of 2 dozen former blackberry qnx customers said developing base operating system, while team working on software run on it, such heads-up display , self-driving capabilities.

report bloomberg last october claimed apple return developing own vehicle in future, or partner existing carmakers, given cook's latest comments, prospect of apple car seems way off, @ least now.

"we'll see takes us," cook told bloomberg when asked chances apple 1 day make own vehicle. "we're not saying product point of view do."

article link: tim cook confirms apple's focus on autonomous driving systems

 

an apple car rev product, looking forward to.......

guess lost apple lost interest given had offer transparency in development , testing of such vehicle due safety corners. not imac ship broken wireless....and patch afterwards, of tech industry these days

 

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