Rapper Post Malone Breaks Apple Music Record With Over 25M Streams of 'Rockstar' in One Week

rapper post malone has broken new record on apple music, releasing song -- "rockstar" feat. 21 savage -- streamed on 25 million times in single week. apple music confirmed the verge officially beats service's worldwide single week streaming record set dj khaled's song "i'm one."

according carl chery, apple music's head of artist curation, apple has been interested , supportive of post malone prior launch of company's first streaming service, apple music. once apple music did launch, post malone's "rockstar" got "prime placement" on of most-listened-to hip-hop playlists, including a-list, it's lit, , #onrepeat, helping increase post malone's presence on apple music.

​

chery said reason behind support of "rockstar" simple one: "if it, support it."

quote

post malone has shattered apple music's single week streaming record on 25 million streams of new single "rockstar" feat. 21 savage, streaming service tells verge. previous record holder worldwide single week streams "i'm one" dj khaled.

"we have long history of supporting post malone, before got signed. 'white iverson' being heavily supported in itunes -- song old enough apple music wasn't live yet. supporting him heavily then, , did same thing stoney project last year," chery says. "the process pretty simple us, if it, support it."

click expand...

in total apple music grabbed 56 percent of first week streams of "rockstar" in united states, , 41 percent worldwide, despite single being released on multiple streaming services. apple has been able acquire large portions of streaming market other songs in past, particularly drake's "more life" earlier spring, , chery said because company "ahead of curve on them."

apple music executive explained heard "rockstar" pre-release , "knew immediately" how gain traction fans, allowing team place in right playlists week released, , grow there.

quote

"a lot of times on records outperform because we're ahead of curve on them, chery says." chery told me heard "rockstar" before released , knew hit, allowing apple move fast , add relevant playlists in first week. "and point, apple music becomes destination people want hear particular record," chery said.

click expand...

other previous apple music streaming records include drake's album "views," became first album on apple music streamed more 1 billion times. apple continuously adding content apple music bolster subscribers , retain current users, introducing new social element "for you" tab on ios , macos, generating more music discovery among friends , family.

article link: rapper post malone breaks apple music record on 25m streams of 'rockstar' in 1 week

 

i’m sure posters complain urban music, rap , hip hop garbage , other tried , true tripe 1 happy these artists getting exposure on newer medium , can found , heard on demand unlike radio.

 

Forums News and Article Discussion iOS Blog Discussion

• iPhone
• Mac OS & System Software
• iPad
• Apple Watch
• Notebooks
• iTunes
• Apple ID
• iCloud
• Desktop Computers
• Apple Music
• Professional Applications
• iPod
• iWork
• Apple TV
• iLife
• Wireless