Tim Cook Thinks Retailers Will Find Augmented Reality as Key as Having a Website

apple ceo tim cook believes there isn't sector or industry untouched augmented reality going forward.

​

tim cook via alastair nicol vogue​

in recent interview vogue, cook said believes technology transform fashion runway shows shopping.

quote

"if think runway show in fashion world, that's great application of ar because of these, want see dress way around, not want see front." kind of experience more important runway shows catering wider consumer audience watching online, , not seated in front rows, added.

click expand...

apple's chief envisions world customers able "point , buy" products. if friend wearing pair of shoes like, example, point iphone @ them, , shopping app instantly bring information pair option purchase them online.

quote

"we don't have plan collect of these objects, know companies working on products," cook said. "if think companies offer fair number of shoes, , [if customer] sees shoe , goes want one, want point , [buy]. part of shopping experience of future, absolutely will."

click expand...

cook confident in augmented reality's future believes technology become "as key having website" brands.

​

retailers have implemented augmented reality features using apple's new arkit platform on ios 11. ikea, example, has released app called ikea place lets virtually place furniture in home, true-to-scale models of sofas , armchairs footstools , coffee tables.

cook thinks current selection of augmented reality apps beginning of what's come in years ahead.

in 1 arkit demo, instance, woman able virtually try on various shades of lipstick , choose preferred color.

​

later in video, woman browses virtual aisle of images of herself various cosmetics digitally applied, making selection simpler process traditional hassle of physical makeup application.

​

cook said technology needed augmented reality glasses "doesn't exist in quality way," suggesting rumored apple glasses won't released "any time soon."

quote

"there rumours , gossip companies working on that, , don't talk work on. today can tell technology doesn't exist in quality way," cook said. "we don't give rats being first, want best in creating people's experiences. see out in market time not of satisfied with."

click expand...

cook's sit-down discussion appears same 1 the independent covered earlier week.

full interview: apple's tim cook on future of fashion & shopping

article link: tim cook thinks retailers find augmented reality key having website

 

arkit in it’s infancy , think huge. excited possibilities.

 

Forums News and Article Discussion MacRumors.com News Discussion

• iPhone
• Mac OS & System Software
• iPad
• Apple Watch
• Notebooks
• iTunes
• Apple ID
• iCloud
• Desktop Computers
• Apple Music
• Professional Applications
• iPod
• iWork
• Apple TV
• iLife
• Wireless