Apple TV's Estimated Market Share Declines as Customers Await Highly-Anticipated 4K Model


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apple tv fourth popular streaming media player in united states in first quarter, behind roku, amazon's fire tv, , google's chromecast, according market research firm parks associates.

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parks associates estimates apple tv's market share fell 15 percent in january through march year among u.s. households broadband. macrumors confirmed survey size 10,306 households.

comparison, roku increased lead in category estimated 37 percent market share in first quarter, trailed fire tv , chromecast @ estimated 24 percent , 18 percent respectively.

@ $149, apple tv more expensive of major competitors. roku starts @ $40, chromecast starts @ $35, , fire tv starts @ $90, cheaper prices available resellers.

"higher-priced devices, such apple tv, have not been able keep low-priced , readily available roku devices, can found @ walmart low $29.99," said glenn hower, senior analyst @ parks associates.

in january, following apple's first quarter earnings results, financial chief luca maestri said apple tv sales had declined on year-over-year basis. exact sales unknown, apple groups device under "other products" category.

4k on horizon

current apple tv launched in october 2015, ushering in significant changes such brand new tvos operating system, app store, , siri remote. but, 2 years have passed, , customers anxiously awaiting what's next.

1 of desired features 4k support, , rumors suggest apple tv fans may have wish granted.

in february, bloomberg reported apple testing new apple tv 4k , more vivid colors released later year. report said fifth-generation model codenamed j105.

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codename, , references 4k , hdr, have since been found in both accidentally released homepod firmware , seventh tvos 11 beta. 4k hdr references have also appeared in itunes.

additionally, in march, developer firi games provided macrumors evidence of device identified "appletv6,2" , running "tvos 11.0" connecting arcade game phoenix hd apple tv in logs. ip address fell within range linked apple's headquarters in cupertino, california.

current apple tv has model identifier of appletv5,3, , apple tv6,2 not correspond released model.

it's conceivable apple launch 4k content in itunes alongside new apple tv support 4k video output , hdr, or high dynamic range, allows sharper colors , lighting. current, fourth-generation apple tv has maximum 1080p video output, , no support hdr.

high-end imac models 4k , 5k retina displays apple's devices can display 4k content properly. latest apple tv lacks hardware required 4k , hdr video output.

apple expected unveil new iphones @ september event, use unveil new apple tv.

article link: apple tv's estimated market share declines customers await highly-anticipated 4k model
 

i don't think it's hard leader in category. question is: why apple refuse mantle?
 


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